TSERAZOV KONSTANTIN VLADIMIROVICH

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04.12.2024

Economics and financial markets

How AI is Transforming UAE SMEs: Unlocking Secrets to Global Success

Konstantin Vladimirovich Tserazov, former Senior Vice President at Otkritie Bank and now a strategic consultant for international fintech companies, has a deep understanding of how technology can fuel growth in emerging economies. After transitioning from his role at Otkritie Bank in 2022, Konstantin served on the advisory boards of various major financial and fintech companies across the CIS and Middle East. His expertise in management systems, digital strategies and e-business development has made him a thought leader on the digital transformation impacting the region.

Konstantin shares his insights on how AI (Artificial Intelligence) is playing a pivotal role in shaping the UAE’s digital economy, with a special focus on SMEs and startups and how AI-driven solutions are helping these businesses thrive in the face of global competition.

The Role of AI in UAE’s Digital Economy

The UAE has been at the forefront of embracing technology and innovation, and AI is proving to be a major driving force in this transformation. According to Konstantin, AI is not only improving existing business models but is also fundamentally reshaping entire industries, especially for SMEs and startups. Given that SMEs contribute substantially to UAE’s non-oil economy, AI is providing them with an unprecedented opportunity to scale, reduce costs and compete on a global stage.

How AI is Empowering UAE SMEs and Startups

For SMEs, managing cash flow is one of the most critical challenges, and AI is helping businesses tackle this issue efficiently. One prime example is Bayzat, which uses AI to automate and optimise HR and employee benefits, helping companies reduce operational inefficiencies and cut overhead costs. In the financial sector, AI is also enabling innovative solutions such as Beehive, a peer-to-peer lending platform, which has raised over 3 billion AED by using AI to streamline lending processes and match borrowers with investors more effectively.

Another area where AI is making waves is in customer relationship management (CRM). Zoho has developed an AI assistant, Zia, that helps SMEs improve their CRM capabilities, saving them both time and money while enhancing customer service and operational efficiency.

AI’s Impact on Traditional Banks in the UAE

The rise of AI has put immense pressure on traditional banks, forcing them to evolve or risk being overshadowed by fintech startups. AI-powered solutions like Bankbuddy, which deploys AI bots for customer support, are transforming how banks engage with clients. These solutions are enabling banks to reduce costs in client service, fraud detection and operations, while positioning them as digital-first entities that can compete with newer, tech-driven competitors.

AI also plays a critical role in promoting financial inclusion, allowing underserved SMEs and individuals to access financial services more easily. Platforms like Finllect, which connects lenders and borrowers using AI, are creating a more inclusive financial ecosystem in the UAE.

AI’s Role in Helping SMEs Access Global Markets

AI’s capabilities go beyond improving internal operations—it’s also instrumental in helping SMEs access international markets. Noon.com, a leading e-commerce platform, leverages AI to connect local SMEs with global customers, boosting their visibility and sales. AI-driven recommendation engines suggest similar products, helping SMEs compete with larger corporations on a more level playing field.

Furthermore, AI tools for personalisation and customer service are allowing smaller businesses to offer the same level of service and experience as their larger counterparts, breaking down barriers and creating a more competitive digital marketplace.

Future Trends in AI for SMEs

Looking to the future, Konstantin points to several emerging trends that SMEs in the UAE should prepare for. AI brand ambassadors, for example, will act as digital influencers, promoting products based on consumer behavior and preferences. This trend will allow smaller companies to compete in the branding and marketing space without needing large advertising budgets.

In the crypto space, AI is already being used to solve key challenges like anti-money laundering (AML) and regulatory compliance, making the sector more secure and transparent, which will likely fuel its growth in the UAE.

Moreover, the UAE government’s initiatives, like the One Million Prompters program, are actively upskilling the population in AI prompting, which will further enhance the country’s AI capabilities.

AI and Financial Inclusion

AI is not just about efficiency and automation—it’s also democratising access to resources. Konstantin highlights AI’s role in financial inclusion, allowing entrepreneurs, especially women, to access the same tools and opportunities as larger enterprises. AI is contributing to a diverse and inclusive startup ecosystem in the UAE, enabling anyone with the right idea to tap into advanced technologies previously available only to big players.

The UAE’s AI Strategy for Global Partnerships

The UAE’s strategic focus on AI is positioning it as a global hub for innovation. Konstantin notes that the recognition by international bodies, such as the U.S. government, has placed the UAE at the forefront of AI adoption, opening doors for new global partnerships. For SMEs, this recognition provides valuable opportunities for collaboration, access to technology and international expansion, particularly into major markets like the U.S.

The Overarching Impact of AI on UAE’s Digital Economy

AI is not just a tool for efficiency—it’s a catalyst for growth and inclusivity. For SMEs in the UAE, leveraging AI means more opportunities to scale, optimise operations, and expand into global markets. As AI continues to evolve, its potential to drive innovation and financial inclusion will only grow, positioning the UAE’s digital economy for continued success in the coming years. The country’s proactive approach to AI adoption, combined with robust government support, makes it an ideal environment for startups and SMEs to flourish.

Link: Edgemiddleeast

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